/ en /academics/find-major-program/business-administration-marketing-concentration <span class="field field--name-title field--type-string field--label-hidden">Business Administration - Marketing Concentration</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">tigerweb_admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 06/28/2018 - 3:54 pm</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The Marketing concentration develops analytical abilities for intensive study of current marketing trends. Courses emphasize (1) problem solving and decision-making; (2) marketing plans and marketing policy, strategy, and procedures; and (3) qualitative and quantitative research methods.</p> </div> <div class="field field--name-field-degree-checklist field--type-file field--label-above"> <div class="field__label">Degree Checklist</div> <div class="field__item"> <span class="file file--mime-application-pdf file--application-pdf"> <a href="/sites/default/files/2025-05/BusAdmMKRTCS_2425.pdf" type="application/pdf">BusAdmMKRTCS_2425.pdf</a></span> </div> </div> <div class="field field--name-field-4-year-plan field--type-file field--label-above"> <div class="field__label">4-Year Plan</div> <div class="field__item"> <span class="file file--mime-application-pdf file--application-pdf"> <a href="/sites/default/files/2025-05/BusAdmMKRT4YP_2425.pdf" type="application/pdf">BusAdmMKRT4YP_2425.pdf</a></span> </div> </div> <div class="field field--name-field-careers field--type-entity-reference field--label-above"> <div class="field__label">Careers</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/465" hreflang="en"> advertising account executive</a></div> <div class="field__item"><a href="/taxonomy/term/466" hreflang="en"> advertising account planner</a></div> <div class="field__item"><a href="/taxonomy/term/462" hreflang="en"> advertising or promotions manager</a></div> <div class="field__item"><a href="/taxonomy/term/467" hreflang="en"> green marketers</a></div> <div class="field__item"><a href="/taxonomy/term/463" hreflang="en"> market researcher</a></div> <div class="field__item"><a href="/taxonomy/term/457" hreflang="en">marketing manager</a></div> <div class="field__item"><a href="/taxonomy/term/459" hreflang="en"> marketing research analyst</a></div> <div class="field__item"><a href="/taxonomy/term/461" hreflang="en"> marketing specialist</a></div> <div class="field__item"><a href="/taxonomy/term/460" hreflang="en"> sales manager</a></div> <div class="field__item"><a href="/taxonomy/term/464" hreflang="en"> sales promotion account executive</a></div> <div class="field__item"><a href="/taxonomy/term/458" hreflang="en"> sales representative</a></div> </div> </div> Thu, 28 Jun 2018 20:54:50 +0000 tigerweb_admin 12175 at