Business Administration | Bachelor of Science
The Business Administration program in the Stonecipher School of Business provides students with the knowledge and skills needed for success in today’s evolving business world. Through small class sizes, personalized advising, dedicated faculty, and modern facilities, students receive a high-quality education with real-world application.
Students develop a strong foundation in key business areas and gain practical skills that can be applied across a variety of industries—or used to start a business of their own.
The program offers Bachelor of Science degrees with concentrations in:
- Entrepreneurship
- Finance
- General Business
- Management
- Marketing
- Administration
- Healthcare Management
For added flexibility, a fully online degree option is also available.
- Entrepreneurship Concentration
The Entrepreneurship concentration helps students develop their skills to create successful companies. Topics discussed include business plans, the value chain, revenue models, venture capital, technology, new venture growth, and harvesting the new venture. The entrepreneurship students, at the end of their studies, will possess the capabilities to start their own companies.
Wilburn L. Smith Center for Entrepreneurship
- Finance Concentration
The Finance concentration provides the knowledge needed to apply theories, methods, and techniques in all areas of finance. Concentration courses emphasize corporate and personal finance, as well as the functions of financial institutions. - General Business Concentration
The General Business concentration provides greater flexibility in developing a program tailored to the student’s needs and objectives. Students take advanced courses from each of the other concentrations to gain a broad understanding of business. - Management Concentration
The Management concentration provides the knowledge and professional skills necessary for effective performance in public or private sector organizations. Managerial skills for large and small businesses are addressed from both a theory and applications approach. - Marketing Concentration
The Marketing concentration develops analytical abilities for intensive study of current marketing trends. Courses emphasize (1) problem solving and decision-making; (2) marketing plans and marketing policy, strategy, and procedures; and (3) qualitative and quantitative research methods.
This graduate program is designed to provide working professionals with the knowledge and abilities necessary to further their careers in executive, managerial and administrative roles in business, healthcare, state and local government entities, tribal governments, and nonprofit organizations.
Information Technology Management | Bachelor of Science
ECU’s Information Technology Management program combines business and technology to prepare students for careers in today’s digital workplace. Students develop skills in management, information systems, data analysis, project management, and technology strategy.
Graduates are prepared for careers in business, technology, and information systems, with opportunities to advance into leadership roles.
Available Concentrations:
Information Systems
Learn how to apply technology solutions in business settings, combining IT knowledge
with accounting, finance, marketing, and management principles.
Data Analytics
Develop the skills to collect, analyze, and interpret data to support business decision-making
across a variety of industries.
Project Management
Gain the knowledge needed to lead technology and business projects while meeting educational
requirements for professional project management certification.
This graduate studies program is designed for students who want to build their business knowledge and leadership skills, regardless of their undergraduate major. The program focuses on practical management concepts and real-world business applications to prepare graduates for leadership roles across a variety of industries.
The MiM can be completed in as little as 12 months and does not require the prerequisite business courses often required for traditional MBA programs.